The co-founders of Generation Now insist it’s the best album of the year. 1 spot on Complex’s Best Albums of 2020 (So Far) list in June. They just want to hear what the popular person is saying.”ĭespite the early hiccups, Eternal Atake has been met with widespread critical acclaim, including a No. They don’t really want to hear the truth. Honestly, the land of public opinion ain’t fair anyway. So one thing I would learn is to speak up for ourselves, instead of sitting back and letting it play out.
I don't think we do any sort of bad business. “But sometimes, in a land where social media is the judge of you, I think we shouldn’t necessarily go against an artist, but speak out when we feel like we have a good foot to stand on. “I think our initial response all the time is to take the high road,” Lakeshow adds. Still, they learned some valuable lessons from that experience. “We stayed together, we put our heads down, we worked, we developed more artists, and we continued to do what we had to do.” “I think we navigated through it cool,” he says. Looking back on the situation now, Lakeshow says they handled the conflict the best way they could. At the time, DJ Drama stated that the co-founders supported him releasing the album whenever he wanted. In January 2019, Uzi announced that he was “done with music.” A few days later, he suggested his label was holding him from dropping the album. The album finally arrived after a nearly two-year wait, amid disagreements between the label and Uzi. The road to actually releasing Eternal Atake wasn’t quite as simple, though. “ makes the marketing promotion aspect of it super, super easy.” “Honestly, when you let people know with the trailer that it was coming, there wasn't much left to do,” he says. When it came to the marketing of Eternal Atake, Lakeshow points out that the naturally high anticipation for the album made things easy on them. The single quickly blew up online, becoming Uzi’s highest-charting song at the time, and proving that his way of doing things could produce results. Lil Uzi Vert’s massive single “XO Tour Llif3” was initially released on SoundCloud in 2017, before it eventually hit streaming platforms. So it made it where it was easy for us to dictate which record we will put out before and after.” “It wouldn’t be any positive or negative effects if it didn’t go up, but if we could do the research and see what record would do good, then we could put it up on a digital platform. “I used to get upset that he would want to put stuff on SoundCloud, but honestly, he was 10 steps ahead of the game, because he was allowing his fan base to digest his music,” Lakeshow explains. Lakeshow admits there was a bit of a learning curve when it came to his rollout process. “Non-traditional” is a good way to describe most aspects of Uzi’s career, but especially his approach to making albums. We broke Uzi in a very non-traditional way.” We saw how Cole didn’t have to break out of Fayetteville, or it wasn’t necessarily all in Toronto that Drake made his way.
And we all begged to differ,” Drama recalls. So people were telling me that we had to get Uzi hot in Philly. “There were meetings where people were talking about how we had to break a rapper in their backyard. It’s like he’s doing a whole other wave of visionary sh*t.” - Don Cannon
0 kommentar(er)
